• Qualitative

Our research methodology is all based on generating consumer insights by using unconventional methods to reach consumers in their environment.

We use a combination of interviewing techniques that enable us go beyond the surface and rational responses to reach the subconscious level of consumers.

We believe that consumers do not say what they think and do not act what they feel while in the presence of another person. With projective techniques we are able to unlock opportunities that can help our clients in their strategic decisions.

We offer a wide range of qualitative methodologies that can help us come up with the best research approach

  • Focus groups

  • In-depth Interviews

  • Peer interviews

  • Triads

  • Family Interviews